65% of voters knew who they would vote for before the campaign started  

Turnout in the 2024 election slumped to a measly 60%, just 0.6% above the postwar record low. This week’s polling has revealed that 23% of Brits who DID vote said that they “don’t know” why they voted for their chosen party in the 2024 General Election. Also: 
 
- 57% of tactical voters had already decided who they were going to vote for before the election was called 

-38% approve of Sir Keir Starmer as Prime Minister, 15% disapprove: 15% and 47% neither approve or disapprove 

-68% reported that opinion polls reported in newspapers or on social media had no impact on their voting decision 

-Brexit sentiment has seen some significant change this week. Won’t Vote/DK is up by +7 to 25% 

-52% of people who thought labour would win and didn't want a labour government decided in the week coming up to the election, including polling day. 

23% of voters “Don’t know” why they voted for their chosen party 

We asked the British public why did you vote for the party you voted for?  

When did Brits make their voting decision?  

What we really wanted to know was when Brits decided who they were going to vote for.  

68% reported that opinion polls reported in newspapers or on social media had no impact on their voting decision 

How much, if at all, did opinion polls reported in newspapers or on social media impact your voting decision? 

Disillusionment grows as the UK sees second-lowest postwar turnout: Our Opinion 

New polling following the election on July 5th sheds light on the reasons why over 19,000,000 voters stayed at home. From this data, we found significant disillusionment with politics across all non-voter demographics, though the reasons vary substantially across age and gender. 

Turnout in the 2024 election slumped to a measly 60%, just 0.6% above the postwar record low. In what many commentators have called a boring election, in part thanks to Labour’s ‘Ming Vase’ strategy and two relatively unpopular leaders, it is clear that disillusionment with politics is rising. Many of those disillusioned voters lent their voice to Reform UK as a protest against the established parties, but more still didn’t engage at all. Read the full article. 

ON VOTER INTENTION 

ON SIR KEIR APPROVAL 

ON OPPOSITION APPROVAL 

ON BREXIT SENTIMENT 

This week’s poll was conducted on 10th - 12th^th July 2,005 people & weighted to a nationally representative population.  

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