Things are heating up… 🔥 It’s General Election week! 

Our polls have revealed that over a third of Brits say they’ve definitely made up their mind who they’ll vote for and they’ll not change their mind now. Plus: 

• The Conservative voter share has crept up +3 to 23% 
• 48% agree that Keir Starmer should be able to ring-fence time after 6pm on Fridays to spend with his family  
• 78% think that it’s important for senior leaders to advocate for a healthy work/life balance 
• More Brits would vote for another candidate (22%) than Donald Trump (21%) 
• 24% of Brits would vote for Joe Biden if they had to vote for someone in the upcoming US election, whilst 21% reported that they’d vote for Donald Trump 
• 55% of Reform voters would vote for trump compared to only 25% of Tory voters - showing that British right-wing voters are not unified when it comes to their views of him
• Revealed - what one word would voters use to sum up the last 5 years of this Conservative government?" 

Over a third of UK voters have decided who they will vote for 

Have you decided who you’re going to vote for? Over a third of UK voters have definitely made up their mind. We asked, thinking about the general election on Thursday, have you already decided whether you will vote and for who?  

Is work/life balance possible as Prime Minister? 

Work / life balance isn’t an advertised job perk of being prime minister, but what do you think? As prime minister, should Keir Starmer expect to be able to ring-fence time after 6pm on Fridays to spend with his family (except for obvious national emergencies)?  

Yes: 48%  
No: 27%  
Don’t know: 25%  
 
Following on from this, we asked do you think it is important for senior leaders to advocate for a healthy work/life balance? An overwhelming majority said yes.  
 
Yes: 78%  
No: 11%  
Don’t know: 11%  

More Brits would vote for another candidate than Donald Trump 

This week we did a little digging across the pond 🇺🇸 We asked respondents, if you had a vote in the US presidential election on 5th November, which of the following candidates would you vote for, if any?  
 
🔵Joe Biden: 24%  
🔴Donald trump: 21%  
⚪Another candidate: 22%  
🟡Don’t know / Wouldn’t vote: 34%  
 
Brits would be more likely to vote for Trump if they're younger, with support falling as age increases. (32% of 25-34 y/o's for Trump, compared just 12% of 75+). 

Revealed: what one word would voters use to describe the last 5 years of the Conservative government?  

The voters have spoken (including rather a lot of erm, colourful language)... 

ON VOTER INTENTION 

Labour’s lead has dropped by –1 whilst the Conservative voter share has crept up +3.   

ON PRIME MINISTER APPROVAL 

ON SIR KEIR STARMER APPROVAL 

ON BEST PRIME MINISTER 

ON BREXIT SENTIMENT 

This week’s poll was conducted on 2^nd – 3^rd July 2024, to 1,325 people & weighted to a nationally representative population.  

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Donald Trump image credit: Gage Skidmore